Get together, get a grip and get going.

We are a team of responsive, senior professionals designing and leading award-winning group facilitation, training and organizational games.

We create collaborative and engaging events and tools that ignite your thinking and activate your ideas.

We specialize in innovation, creative problem solving, strategy, change, and stakeholder engagement.

"Traction Strategy provided the best facilitation I have experienced. Not only are the sessions terrific but perhaps, and even more importantly, the report afterward is excellent as it further articulates the dialogue and issues in a remarkably coherent way."

-Dr. Rona Abramovitch, Advisor on Outreach and Access, Office of the Provost, Ryerson University

Leadership team


Tamara Eberle, Partner,
Facilitation / Process Design

Tamara has over two decades of group leadership experience and has been practicing professional group facilitation since the early 2000’s. In addition to holding a degree in Sociology, she is a Certified Professional Facilitator, Certified ToP Facilitator and has specialized training in Project Management, Public Participation and the facilitation of Design Charrettes. Tamara is practical and results oriented in her approach, and her patient and non-judgmental style quickly builds trust with and within groups.


Shawna Eberle, Partner,
Creative / Production

Shawna brings both her extensive business experience and her creative talents to the management and operations of Traction. She has a Diploma in Fine Arts, is a professional photographer, and has over 20 years of experience in image and material production. Shawna ensures that documentation from Traction events is comprehensive and accurate, and transforms the synthesized results into quality, presentation-ready materials. Keenly observant, Shawna adds value to Traction projects with her sharp insights into organizational culture and interpersonal dynamics.

Awards and Recognition

We are honoured to have received three Platinum and two Gold level Facilitation Impact Awards from the International Association of Facilitators. The IAF-FIA’s are the most prestigious international awards honouring excellence in facilitation and its positive, measurable impact on business, governments and non-profit organizations around the world.



Collaborative Games for Business

Leadership and Team Development


Traction Strategy

Toronto | Vancouver
Facilitation and Learning: tamara@tractionstrategy.ca
Traction Studio: shawna@tractionstrategy.ca
The Thrive Factory: info@thethrivefactory.com