Get together, get a grip and get going.

Traction Strategy is a responsive consulting company with a team of senior professionals designing and leading award- winning group facilitation and training.

We create collaborative, productive and engaging events and tools that ignite your thinking and activate your ideas.

We specialize in:

  • Innovation and creative problem solving
  • Strategic planning and thinking

  • Activating ideas and leading change

To do this, we have an overflowing tool kit of proven and unique methods from all over the world – including a curated collection of high-quality games for business. We draw from these resources and methods to design processes that help teams generate ideas, analyze information, make decisions and build their capacity to bring their ideas to reality.

How we work

The Traction team that will be taking care of you are all hardworking professionals ready to support your collaboration and team engagement needs. We are experienced with a wide-range of organizational challenges, a diversity of groups, and are creative in finding solutions.

We want you to be successful, we are focused on your objectives, and we always look at purpose before process. From Vancouver to Stockholm, we are able to provide services wherever you need us to be; and, through our fantastic global network of facilitators, innovation experts and change leaders, we can provide services in multiple languages.

"Traction Strategy provided the best facilitation I have experienced. Not only are the sessions terrific but perhaps, and even more importantly, the report afterward is excellent as it further articulates the dialogue and issues in a remarkably coherent way."

-Dr. Rona Abramovitch, Advisor on Outreach and Access, Office of the Provost, Ryerson University

Leadership team


Tamara Eberle, Partner,
Facilitation / Process Design

Tamara is a Certified Professional Facilitator and Certified ToP Facilitator with two decades of team leadership and organizational development experience. In addition to holding a degree in Sociology, she has specialized training in the facilitation of Design Charrettes and Organizational Game Design. Tamara is practical and results oriented in her approach, and her patient and non-judgmental facilitation style quickly builds trust with and within groups.

Archetypes: Diplomat, Explorer, Matchmaker


Shawna Eberle, Partner,
Creative / Production

Shawna brings both her extensive business experience and her creative talents to the management and operations of Traction. She has a Diploma in Fine Arts, is a professional photographer, and has 20 years of experience in image and material production. Keenly observant, Shawna’s sharp insights into organizational culture and interpersonal dynamics brings added value to Traction’s clients.

Archetypes: Creator, Detective, Interpreter

Awards and Recognition


We are honoured to have received six Platinum and two Gold level Facilitation Impact Awards from the International Association of Facilitators since 2013.

The IAF-FIA’s are the most prestigious international awards honouring excellence in facilitation and its positive, measurable impact on business, governments and non-profit organizations around the world.


Innovation & creative problem solving

Strategic planning & thinking

Activating ideas & leading change

Games & tools for business


Traction Strategy

Toronto | Vancouver
Facilitated events & general information: tamara@tractionstrategy.ca
Game sales: shawna@tractionstrategy.ca
Media and PR: tara@purposecommunications.ca / 416-301-5724